From the beginning, more than 80 years ago, Mr. Wahl concentrated on working directly with barbers to improve the efficiency and convenience of his ground breaking patented invention: the Taper Hair Clipper. His commitment to servicing the needs of the professionals that work with the tools of the trade has proved to be the underlining triumph of the Wahl success story.

The best way to describe or even understand Wahl as a company and brand is in expressions like "world's first", "innovative spirit", "pioneering advancements in the industry", "analising and meeting the consumers needs", "capitalising on its wealth of research and experience", and "avant-garde".

Wahl as a company sets its sights on Leading with Vision.

The philosophy for the 21st century...

"To maintain our leadership position in the personal care categories we serve, we must have vision. Vision to continually improve our existing products. Vision to bring new products to market which meet the wants and needs of consumers. Vision to stay innovative and ahead of our competitors, and vision to support our customers, the retailers, with sales and marketing programs that make it easy, fun and profitable for them to sell more Wahl products. Leading with Vision means constantly being alert to new opportunities. By sharing the vision, we can make tomorrow absolutely extraordinary."  Greg Wahl.